FITNESS BUSINESS ARTICLES
Fitness Boot Camps: Can They Help Your Business?
The Bottom Line on Fitness Boot Camps
By Georgette Pann
The fastest way to attract new clients and collect plenty of profits for your fitness business is with a new program. But what? You don't want to put a lot of blood, sweat and tears into a fast-dying fad or a program that attracts a limited target market because your profits will dry up quickly. Your solution: Fitness boot camps.
Boot camps appeal to a large range of people because just about anyone can do the exercises. And they escape the women-only stigma of aerobics and the men-only stigma of weight lifting.
Influenced by traditional military boot camps, these fitness programs are so popular because they work - when they're done rightand because of their social element. Boot camp participants enjoy the camaraderie of exercising in a group. And much like peer pressure keeps soldiers moving in military boot camp, peer encouragement - and developing friendships - keep people moving in fitness boot camp.
Plus, more experienced participants often help newcomers, which provides an element of support that the trainer alone cannot give. Here are other major ways that fitness boot camps benefit you and your clients.
Boot Camp Benefits for You
If you don't offer a boot camp as part of your fitness business, you're missing out on serious dollars. Fiscally speaking, boot camps are a no-brainer. Compared with aerobics, weight lifting, Spinning, treadmill workouts or in-home training, boot camps are a virtual money mill. Here's why:
Boot Camp Benefits for Clients
There are two main aspects that keep clients coming back to boot camp programs time after time: these programs are effective and fun.
And unlike many Nautilus and weight lifting programs that isolate only a few muscles, boot camp movements - such as pushups, pull-ups, jumping jacks and running - recruit many muscles in every exercise. So, instead of doing 3 sets on every machine in the gym, boot camp participants get the job done much more efficiently.
With a boot camp, participants get personal motivation from their trainer that is fresh and new every session. Boot camp trainers can also correct exercise form and postures for clients to keep them safe and get the most from the exercises. A video can't do that.
The bottom line is that boot camps make your bottom line look better. They are an efficient and profitable way to attract more clients and deliver effective fitness to more people. Adding a fitness boot camp to your programming reinforces your image as an effective, affordable fitness professional.
About The Author:
Georgette Pann, BS Health/Physical Ed., Physical Therapist Assistant, ACE Certified Personal Trainer, SCW Certified Sports Nutritionist. She is the owner of Nutrifitness Personal Training and Nutrition Studio. She is creator of the Sure Victory Bootcamp Kit.
You can view the NutriFitness website at: http://thenutrifitness.com