ONLINE MARKETING GUIDE
Chapter Ten: Forgetting about SEO
Far too many Internet websites rely on content that is based on what is respectively known as "Search Engine Optimization". And just as many of these websites are coming to realized that SEO is not the greatest way to write content for their website customers and potential customers that is going to get them the attention that they want to bring to their online business.
Successful branding is all about one thing: acknowledgment from your customers. When your customers can recognize your product or service, and detach you from your competition, you've already taken the first step towards grabbing their notice. Branding uses several methods to ensure that your name is out there at the top and that your customers can pick you out from the crowd. Branding has one goal: to gain the confidence of your customers so that they stand by you.
You want to develop branding for your online business that sends a clear meaning in one straightforward package. And you want that brand identification to be an expression of your business and personal style. There are several methods that you can include into your branding strategy to gain recognition for your company.
There are several different techniques of branding that you'll want to consider when you're developing website pages so that they are readable and easily understandable by all your web visitors:
The approach for successful branding is to keep it simple so that probable customers aren't put off by the audacity of your logo. The strategy for successful branding includes:
Branding is all about identification for your company and not just the products or services that you sell.
The end result of successful branding is being able to sell your products or services along with positive recognition from your customers. It's this positive recognition and obligation to your business that develops the strong relationship that you have with your customers and creates profits.
There are many companies both on and off the Internet that use branding successfully so that you can easily recognize them and so that they are a bigger name than their competition. These names have become trusted among consumers throughout the world. With so much business action that is now found on the Internet more online businesses are using branding to have their customers find them and remember them. When it comes to your own online business you need to learn how to use branding in such a way that your service or product stands out among the many Internet websites that are all vying for attention and customers.
Branding is a mixture of inspiration and the type of connection that you're going to have with your customers. The resourceful part of branding is all about the logo (or other branding that you choose to use) and the way that you market on the Internet, and off the Internet, using this logo. The affiliation part of branding is all about the way you make your customer feel when they arrive at your website. You want your customers to feel that they can trust you, and your product or service, so that they generate a sale for your business. The bottom line is that branding offline and online is all about:
Developing your own branding for your business is a key step when it comes to the success of your company. This means that you need to spend value time coming up with the right branding for your products and services.
One of the most unbeaten ways that you can find out what customers want to buy, and find out more information about, is to do market studies. When you watch and listen to what it is that customers are interested in, you raise your chances of getting their attention and giving them the information that they are searching for.
Take some time to carefully check the products and the services that you're offering on your website or through your website. You should be asking yourself include (1) what are the rewards and disadvantages to your business of selling or advertising online, (2) will you take payment online, (3) what details will you have to consider about shipping your product to customers, and (4) are you willing to constantly update and keep up your website.
When you have an obvious business idea in mind, and know exactly what it is that you're selling, you'll want to find out what other businesses out there offer the same product or service. You might want to talk to potential customers to see how they react to your product.
Find other websites that are related to your business and take some time checking them out. Look at how they endorse and market similar products or services as well as how each website is laid out and navigated. If a similar website uses a shopping cart for online purchases check it out. See how smoothly the process works and what can be done to perk up the process. Don't just look at e-commerce sites that are within your own country since customers won't limit their shopping to those countries where they live. Look at the way other countries handle e-commerce websites so that you have a broad spectrum of websites to compare yours with.
Here are some things that you should be asking yourself when you're doing market research for your online business:
What Are Customers Buying: There are many ways that you can find out what customers are buying both from online businesses and from brick and mortar businesses. Once you find out what customers are buying you can concentrate your website content and articles on what your mainstream customers are looking for. Some of the ways that you can find out what people are buying include: